Turn your products into content that sells.

With hundreds of products, the problem isn't finding something to post; it's deciding the order. Split your catalog into pillars and give each one a weekly slot. Your feed stops looking like a wall of identical packshots, and followers get a new reason to stop each week.

Build the rotation from four lists

Pull four short lists from your catalog every month to fill the pillars. Keep any product to two lists at most; the same item three weeks running wears people out.

• Best sellers: put your top 5 products from the last 30 days into the spotlight pillar; new followers should meet these first.
• New arrivals: give every new product at least one post in its first two weeks.
• Overstock: show slow movers in the in-use and bundle pillars, next to products that already sell well.
• End of season: hold these back for your sale announcement rather than letting them take up spotlight slots.

Keep the four lists in one sheet with product codes. Updating it takes about 20 minutes a month and ends the “what do we post today?” question.

The e-commerce year revolves around a few peak periods, and each needs lead time: photography, stock and shipping capacity should be sorted before you announce anything. The table covers the main dates in Turkey and internationally; some vary by country, so check your own markets.

Tell every campaign in four stages

1. 1

   Warm-up (7-10 days before)

   Announce the date and theme, but hold back the discount. Add a reminder sticker in Stories or invite people to DM you for a heads-up.

2. 2

   Launch day

   Put the whole offer in one carousel: which products, which discounts, until when. Same day, post a Reels with your three strongest products.

3. 3

   Mid-campaign

   Flag items running low with “last sizes” messaging. When something sells out, remove it from posts and Stories straight away.

4. 4

   Close and follow-up

   Post a last-day reminder morning and evening. Once the sale ends, publish a post that spells out shipping times; it cuts “where's my order?” messages.

An image that doesn't match the product that arrives brings clicks now and returns later. Colour, texture and proportions should match the product page. Change the scene, light and background if you like; never the product.

• Use the main product-page photo as your reference; if you filter, pick a light one that keeps colour true.
• Add at least one close-up for textured products such as fabric, wood or ceramics.
• If size matters, show it next to an everyday object or add the dimensions.
• For multiple colours, line them all up on the first carousel slide and show each one after.

Think twice before putting a price on the image

A price on an image stays on your profile long after the post is old news. When the price changes, the old post still shows the old one and a “but the picture said…” conversation starts in your DMs. Put prices on campaign posts, leave them off evergreen ones, and let the product link carry the price.

In VonaHub, bulk content generation turns both rules into settings. With Keep product image on, the catalog photo is left unchanged; only scene, lighting and background are added. A price badge appears only when the catalog price is less than 7 days old. Google Shopping XML and Meta catalog feeds sync nightly at 03:00, and one run covers up to 20 products. Your logo is stamped on in code, in the same spot every time.

Things people wear, touch or assemble come across best on video; products with many options suit a carousel; short-lived announcements belong in Stories.

A skeleton for a 15-30 second product Reels

1. 1.Seconds 0-2: show the product or the result straight away; don't open with a logo animation.
2. 2.Seconds 2-10: show it in use, in a hand, on a person or in place.
3. 3.Seconds 10-20: zoom in on one detail: a seam, a zip, a glaze, a joint.
4. 4.Final seconds: say what to do next, such as “DM us for the size chart” or “Link in bio”.

The Reels cover is the frame that shows in your profile grid. Pick one where the product is clearly visible; a grid that reads like a shop window tells new visitors what you sell at a glance.

With VonaHub Instagram scheduling you upload a cover image or pick a frame from the video; on Facebook, the cover is an uploaded image. Videos can be up to 95 MB. More on formats in Reels, carousel or Story.

Most messages an online store gets fall into a few categories. A saved reply plus a “hand to a person” rule for each keeps answers consistent, whoever is replying.

Three rules for comments

• Never ask for an order number, address or phone in a comment; reply “We've sent you a DM”.
• Don't delete complaints; reply briefly in public and sort it out in DMs.
• If several people ask the same thing under one post, add the answer to the caption.

In the VonaHub inbox, Instagram and Facebook messages and comments land on one screen, conversations are assigned to team members and up to 50 saved replies open with “/”. AI auto-reply takes up to 20 FAQs and 5 sample conversations, and goes quiet once a team member writes. In comments it never writes personal data and invites order questions to DMs.

Likes mislead online stores. Track behaviour close to a sale and compare it with the previous period each month.

• Saves and shares: the real measure for spotlight and bundle posts.
• Profile visits and link clicks: how well a post sends people to your site.
• DMs asking about products: whether a campaign announcement was understood.
• Sales from a code or tagged link: the simplest way to isolate orders from social.

Add UTM parameters to the links in your bio and Stories, with a separate tag per campaign. Your site analytics will then show “visits from Instagram” and “sales from Instagram” separately, so you don't have to guess which campaign sold.

In VonaHub reporting you choose a 7, 30 or 90-day period and see it next to the previous one. Also keep your own sheet to compare a sale month with the same sale last year; that shows seasonal effects better.

In a small team, social media is usually someone's side job. With an agency or freelancer the problem flips: content is made outside, product knowledge stays inside. Either way, write down who does what.

• Send product lists and campaign dates to whoever makes the content by the 20th of each month.
• Keep one source for price and stock: the catalog feed or a shared sheet, not both.
• Name who approves posts before they go live, and have someone else check campaign prices.
• Assign return and complaint conversations to whoever handles customer service, not to the content team.

If an agency runs your account, you can review the month's posts in the client approval portal from one link and request changes by marking up the image. An approved post is scheduled automatically if its date is ahead and the account is connected.

• Announcing a sale on the day it starts: without a warm-up, day one is quiet.
• Leaving sold-out products in posts: your DMs fill up with “is this out of stock?”.
• Pasting the same 30 hashtags everywhere: pick 3-8 relevant tags per post.
• Filtering a product photo into a different colour: that's a return waiting to happen.
• Deleting a complaint: the same person comes back angrier under another post.
• Going silent after a sale: the week after is when people look for delivery updates.

1. 1

   Week 1: Catalog and lists

   Connect your Google Shopping XML feed and pull the four lists. In bulk generation, choose the Month preset and start a series with those products.

2. 2

   Week 2: Campaign warm-up

   Move the campaign drafts to their dates and set a clear cover frame for each Reels.

3. 3

   Week 3: Launch and inbox

   Update saved replies on launch day, add the last order date to your FAQs and assign order-status questions to one person.

4. 4

   Week 4: Close and measure

   Publish last-day reminders, compare the 30-day report with the previous period and update next month's lists.